With the right technology infrastructure, Team Rubicon is able to pivot and operate quickly in response to disaster by providing donors the right tools. Team Rubicon uses Classy as their online fundraising platform, which has empowered supporters to raise money in an easy way for the cause. Classy operates as a central engineer, allowing Team Rubicon to fundraise money on short notice in times of disaster and empower their supporters to not only give online but also create peer-to-peer fundraising pages to activate their personal network.
One example of reaching donors with the right tools took place during Team Rubicon’s response operation in Tenzing, Nepal. Within the first 48 hours they raised $81,000 online. All together, they were able to raise a little over $650,000 and more than half of that came online through Classy. They did this by sending targeted asks—segmenting by volunteers, donors, and fundraisers. By having the right technology to review data and segment donor profiles, they were able to tailor their communications for specific groups of donors, based on the donor’s previous fundraising experience with Team Rubicon. Most importantly, Team Rubicon was able to focus on their mission rather than fundraising and could then deploy 65 volunteers, dedicate thousands of hours, treat 315 patients, and provide housing and shelter for people.