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Secrets to #GivingTuesday Success: How to Break a $1M Fundraising Goal

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Over the past six years, #GivingTuesday has grown in both size and significance. In 2016 alone, over $177M dollars was raised online in one day.

As your nonprofit is developing a strategy to capitalize on the day’s momentum, join the Classy team to learn first hand from a #GivingTuesday veteran, Camp Kesem. You'll find out how they raised $1.2M in 2016 and walk away with tips and tricks for your campaign.

What you'll learn

  • A brief history of the movement and what’s to come from one of the day's co-founders  
  • How Camp Kesem has evolved their fundraising strategy resulting in three years of consecutive growth   
  • How to determine which appeals resonate with different segments of donors 
  • How Camp Kesem empowers over 100 chapters to fundraise 
  • How #GivingTuesday can be integrated or separate from your year-end fundraising appeal
jones-cristin
Cristin O'Leary Jones
Development Director • Camp Kesem
curran-asha
Asha Curran
Chief Innovation Officer • 92nd Street Y & #GivingTuesday co-founder

Watch the Recording