Keep Supporters Engaged

13 Donor Retention Email Templates

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Whenever you acquire new donors, it’s essential to have a strategic messaging plan in place to follow up. From messages of thanks, storytelling, and impact, our donor retention templates have everything you need to not only inform—but delight.

Use these templates to quickly craft emails that share the right balance of information, opportunity, and personality.

What you'll learn

  • Tips for when to send specific messages
  • Ideas for types of emails to send
  • Example text for crafting emails
  • How to write a welcome email series
  • The best CTAs for each situation

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