Recurring donors are over five times more valuable to your nonprofit than one-time donors. Not only do they commit to monthly gifts that provide a predictable stream of revenue, they also give additional one-time gifts on top of their monthly commitment.
You have an opportunity to upgrade your recurring donors to give higher monthly amounts, add an additional one-time gift on top of their monthly donation, or both. To help, we created eight email templates that will encourage recurring donors to take action.
