Encourage your donors to give more

8 Email Templates to Upgrade Your Recurring Donors

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Recurring donors are over five times more valuable to your nonprofit than one-time donors. Not only do they commit to monthly gifts that provide a predictable stream of revenue, they also give additional one-time gifts on top of their monthly commitment. 

You have an opportunity to upgrade your recurring donors to give higher monthly amounts, add an additional one-time gift on top of their monthly donation, or both. To help, we created eight email templates that will encourage recurring donors to take action.

IN THIS GUIDE, you'll learn how to: 

  • Initiate conversations around upgrading recurring donations
  • Build or improve a recurring giving email strategy that inspires action
  • Steward recurring donors to give higher amounts and additional one-time gifts

 

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