Brand Storytelling: Lessons From Southwest Airlines

Learn From Their Content Creation Expertise


In his day to day with Southwest Airlines, Derek K. Hubbard spends his time watching, listening, and capturing amazing stories from their audience, for their audience. These stories don’t just magically appear on their doorstep though.

In this video from the 2018 Collaborative, Derek provides a wealth of information, best practices, and strategies for how nonprofits of any size can work to source and create great content.

What You'll Learn

  • Derek's 5 Tips to Improve Your Storytelling
  • Creative ideas for how your organization can find great stories
  • How to turn a raw story into part of your content strategy
  • Three types of storytelling you can bucket your content into
  • Real world examples of what Southwest’s storytelling operation looks like in action

Watch the Video