This shift included an investment in peer-to-peer fundraising software. Heifer first tested peer-to-peer as a fundraising strategy, and when they saw a positive return and the potential for growth, they knew it was something they needed to “go for.”
The option to fundraise on Heifer’s behalf gives all supporters—of all ages—the opportunity to leverage their personal networks and create an impact they may have never thought possible.
Peer-to-peer fundraising also naturally reveals cause evangelists who successfully mobilize their networks. Take renowned fantasy writer, Patrick Rothfuss. One of Heifer’s power fundraisers, he’s a shining example of how one person can make significant impact as a network activator.
“He has done amazing things for Heifer, and he is really engaged and energizes his community to support our mission. We want more people to be able to do that in a way that’s easy for them and offers the values they are looking for. I think our new platform allows us to provide this experience, as well as steward our fundraisers properly.” – Christy Moore, Vice President of Marketing, Heifer International.
With Classy, fundraisers have the ability to personalize their peer-to-peer fundraising pages through numerous customization features. They can add their own photos, personal details, and stories in order to communicate to potential donors why they’re passionate about Heifer’s work.