From Acquisition to Upgrade: 3 Ways to Optimize Your Donor Lifecycle


While the donor lifecycle has been talked about in nonprofit circles for a while now, it hasn't yet become what we think it should be: the blueprint organizations use to shape donor engagement. 

Watch this on-demand webinar alongside Kindful, as we explore what the donor lifecycle really is. We'll look at the three most important stages and share how understanding them can take your donor engagement to new heights.

You'll Walk Away Knowing

  • What the donor lifecycle is (and isn’t)
  • Why it’s important to monitor the entire lifecycle
  • How to track, measure, and act on each stage
  • Practical ways to start managing your donors better
Erin Chesterton
Demand Generation Specialist, Classy
Bradley Martin
Sr. Director of Customer Acquisition, Kindful

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