How to Build a Supporter-First Organization in a Digital Age


In the age of automation, expansive technology, and artificial intelligence it’s easier than ever before to communicate with donors. However, a one-size fits all approach doesn’t work and donors have new expectations.

To help you learn how technology can steward 1:1 relationships with supporters, we’ve invited Will Nourse, Cloud for Good’s Vice President of Operations to share how nonprofits can build and maintain a “Supporter First” organization in a digital age. During this webinar, you’ll learn:

What You'll Learn:

  • Four characteristic traits of a “Supporter-First” organization
  • How to take advantage of marketing automation to deliver targeted, tailored messages
  • New ways technology can move supporters to donate
  • Why analytics and Al should drive your “Supporter-First” strategy
Will Nourse
Vice President of Operations • Cloud for Good
Elizabeth McDonough
Marketing Manager • Classy

Watch the Recording