Now through December 31 is prime time for fundraising.
But, what happens after the ball drops? The reality is, according to the Fundraising Effectiveness Project, on average 50% of the donors that gave in 2019 will not give again in 2020. Yikes!
But, you don’t have to be average. So, we’ve invited Classy partner, Virtuous, to share the strategies modern nonprofits are using to build lasting relationships with their donors by investing in responsive fundraising and personalized donor nurturing.