How To Build Lasting Relationships With Your 2019 Donors in 2020 & Beyond


Now through December 31 is prime time for fundraising.

But, what happens after the ball drops? The reality is, according to the Fundraising Effectiveness Project, on average 50% of the donors that gave in 2019 will not give again in 2020. Yikes!

But, you don’t have to be average. So, we’ve invited Classy partner, Virtuous, to share the strategies modern nonprofits are using to build lasting relationships with their donors by investing in responsive fundraising and personalized donor nurturing.

What you'll learn

  • How to segment donors beyond transactional giving data to increase response rates
  • How you can close the gap between your nonprofit’s nurturing and donor’s expectations
  • How to build on momentum with year-end and #GivingTuesday donors and raise retention rates in the coming year 
noah barnett profile pic
Noah Barnett
Director of Partnerships & Community, Virtuous

Watch the Recording