How to Design a Standout Giving Tuesday Campaign on Classy


15 percent of donors who give on Giving Tuesday are likely to give to your organization again, making the day essential for an impactful first impression on new donors. But how do you do that? A well designed campaign, of course!

In this on-demand recording, Classy’s design team shows you how to design a Giving Tuesday campaign that effectively tells your nonprofit's story and kicks off a long lasting relationship with your supporters.

What You'll Learn

  • How to design a Giving Tuesday campaign on the Classy platform 
  • Examples of Giving Tuesday campaigns we love
  • Best practices for campaign storytelling, images, and colors, along with an asset kit to experiment with
  • Practical insights into Classy’s Advanced Designer
  • How to organize your story and imagery for your campaign with the help of a free worksheet

If you’re not a Classy user, that’s okay! Sign up for a free account on Classy to create a campaign on your own.

Stacey Uy
Visual Design Manager, Classy
Liz Wilson
Product Designer, Classy

Watch the Recording