How to Leverage Donor Surveys for Data-Driven Fundraising


Whether you want to become a stronger marketer, improve donor communications, or gain inspiration for a new campaign—a donor survey is the place to start.

Watch the webinar, for tips and best practices to help you define, target, create, and conduct surveys to improve donor stewardship and inform smarter fundraising decisions. With examples from nonprofits, you’ll uncover how to leverage data-driven insights to derive the most value out of surveys for your donors, and your cause.

You'll Walk Away Knowing:

  • Helpful tools you can use to quickly craft surveys with purpose

  • How to define a survey goal, and determine the data you need to achieve it

  • The right questions to ask your donors (and what to avoid)

  • How to leverage donor data to improve your fundraising strategy and donor relations

  • Examples of effective data-driven donor surveys that you can use for future ideas and inspiration

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Audrey Phillips
Customer Success Manager, Classy
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Erin Chesterton
Demand Generation Specialist, Classy

Watch The Recording