Know Your Donors Field Guide


Understanding your donors and what drives them to give is critical to crafting effective fundraising, communication, and engagement strategies.

Get to know your supporters today. Dive into the first of three Classy Campaign Field Guides and earn your Know Your Donors field badge. We’ll be sure to email you when the 2nd guide is ready to download!

Download now and learn how to...

  • Conduct research and interview existing donors
  • Develop donor personas
  • Identify untapped opportunities for new donors
  • Bonus: Worksheets and a customizable donor persona template

Get Your Guide