Modern Email Strategies to Win More Donors with HubSpot


In 2016, email accounted for 26% of all online revenue, a 15% increase from 2015.*

While more nonprofits are using email to drive donations, many are seeing a decline in performance metrics, like list size and open rates. This is because even the most sophisticated nonprofit marketers often lack the effective strategies for donor segmentation and targeted messaging.

Classy has teamed up with HubSpot, the industry leader in email marketing, to help you. Join us and learn how world-class marketers are using email to drive donor engagement and growth.

What you'll learn

  • What a behavioral email strategy is, and how it can help your nonprofit fight list decay
  • Why, and how, to segment your nonprofit email list
  • How to create personas within your donor base and deliver individualized messages through email
  • How to move supporters down the marketing funnel
  • Examples of nonprofit email campaigns that used these techniques with success

*M+R Benchmarks

Sam Balter
Field Marketing Manager • HubSpot
Michelle Hansen
Enterprise Account Manager • Classy

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