The Pocket Guide to Fundraising Psychology

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Money doesn't magically find its ways to the best causes; people make decisions about whether, and where, to give. This FREE E-Book gives an overview of some of the latest psychological research into how successful fundraisers engage the minds and move the hearts of prospective donors.

WHAT YOU'LL LEARN:

  • How to tap into prospective donors’ emotional mindsets
  • Why too many statistics can kill your fundraising appeals
  • Why the plight of one person is often more psychologically motivating than the plight of many
  • Why fundraisers involving challenges, or even pain, tend to raise the most money

Download Now

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The Special Events Pocket Guide

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The Special Events Pocket Guide

Lorem ipsum dolor sit amet, consectetur adipisicing elit sed do eiusmod tempor.

The Special Events Pocket Guide

Lorem ipsum dolor sit amet, consectetur adipisicing elit sed do eiusmod tempor.

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Thursday, February 11, at 10:00 a.m. PST

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Supporting Resources

How to Start and Manage Your Nonprofit Email Marketing Calendar

How to Start and Manage Your Nonprofit Email Marketing Calendar

How to Start and Manage Your Nonprofit Email Marketing Calendar

Talking Points

We’ve made it easy for you to speak confidently about Classy even when addressing some of the most common challenges and concerns nonprofits have about adopting a new online fundraising platform.

Talking Points

We’ve made it easy for you to speak confidently about Classy even when addressing some of the most common challenges and concerns nonprofits have about adopting a new online fundraising platform.

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