The Pocket Guide to Fundraising Psychology


Money doesn't magically find its ways to the best causes; people make decisions about whether, and where, to give. This FREE E-Book gives an overview of some of the latest psychological research into how successful fundraisers engage the minds and move the hearts of prospective donors.

What you'll learn

  • How to tap into prospective donors’ emotional mindsets
  • Why too many statistics can kill your fundraising appeals
  • Why the plight of one person is often more psychologically motivating than the plight of many
  • Why fundraisers involving challenges, or even pain, tend to raise the most money
  • BONUS: To keep you updated on the latest research in fundraising psychology, we added new information and key data points in July 2016! 

Get the Guide