Classy’s third-annual report uncovers how current events in 2020 have altered giving trends and behaviors as nonprofits head into the end of the year.
Compiled with findings from our nationwide survey, Classy’s Why America Gives report sheds light on donor behaviors, attitudes, and motivations ahead of the year-end giving spike.
This year, the report analyzes how the COVID-19 pandemic, social justice movement, and political landscape have impacted donor plans to date and into the future—including the fact that 39% of American’s say they definitely or probably will give more to nonprofits in 2020 than they did in 2019, and 42% say they have or plan to donate to social justice causes this year.
Further insights include:
Download the free report to learn how COVID-19, social injustice, and technology impact donor plans this year-end, and beyond.