Why America Gives 2020

How the COVID-19 Pandemic and Social Justice Movement Have Changed Giving

Classy’s third-annual report uncovers how current events in 2020 have altered giving trends and behaviors as nonprofits head into the end of the year.

What's Inside

Compiled with findings from our nationwide survey, Classy’s Why America Gives report sheds light on donor behaviors, attitudes, and motivations ahead of the year-end giving spike.

This year, the report analyzes how the COVID-19 pandemic, social justice movement, and political landscape have impacted donor plans to date and into the future—including the fact that 39% of American’s say they definitely or probably will give more to nonprofits in 2020 than they did in 2019, and 42% say they have or plan to donate to social justice causes this year.

Further insights include:

  • How COVID-19 has impacted consumers’ charitable giving
  • Donor sentiments toward virtual fundraising events
  • How the social justice movement is bringing in new donors across generations
  • Donors’ plans to give heading into Giving Tuesday and the year-end season

Download the free report to learn how COVID-19, social injustice, and technology impact donor plans this year-end, and beyond.

Download the Report