The State of Modern Philanthropy

Trends in Return Donor Behavior

In our latest annual report, we reveal key retention insights—like the fact that return fundraisers raise over twice as much as one-time fundraisers.

What's Inside

Led by Classy’s data science team, this unique industry report equips nonprofits with actionable insights they can use to assess their own online fundraising strategies and make data-driven decisions that help grow and retain their donor base. The report also includes a free nonprofit benchmarks worksheet.

You’ll explore:

  • Giving referral sources and donor demographics
  • How campaign type impacts retention rates
  • The most common follow-up actions a one-time donor takes
  • The typical amount of time it takes for donors to come back
  • Thought starters to help apply the findings

Download the Report