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The State of Modern Philanthropy 2020

Deconstructing the Online Donor Journey

This new iteration of Classy’s annual report provides the latest trends in online donor behavior, while also continuing conversations from our 2019 report on how, and when, donors come back.

The State of Modern Philanthropy 2020 cover

What's Inside

Led by Classy’s lead growth analyst, The State of Modern Philanthropy 2020 provides your nonprofit with actionable insights and trends that you can use to strengthen your fundraising operations, marketing strategies, and retention efforts. In this report, you’ll learn:

  • How long it takes most visitors to convert once they land on your campaign
  • The rate at which recurring donors come back to make additional gifts
  • The optimal times at which visits and donations spike
  • The role of recurring giving as organizations scale
  • The rate at which Giving Tuesday donors return and when

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