Secrets to Giving Tuesday Success: How to Break a $1M Fundraising Goal


Over the past six years, Giving Tuesday has grown in both size and significance. In 2016 alone, over $177M dollars was raised online in one day.

As your nonprofit is developing a strategy to capitalize on the day’s momentum, join the Classy team to learn first hand from a Giving Tuesday veteran, Camp Kesem. You'll find out how they raised $1.2M in 2016 and walk away with tips and tricks for your campaign.

What you'll learn

  • A brief history of the movement and what’s to come from one of the day's co-founders  
  • How Camp Kesem has evolved their fundraising strategy resulting in three years of consecutive growth   
  • How to determine which appeals resonate with different segments of donors 
  • How Camp Kesem empowers over 100 chapters to fundraise 
  • How Giving Tuesday can be integrated or separate from your year-end fundraising appeal
Cristin O'Leary Jones
Development Director • Camp Kesem
Asha Curran
Chief Innovation Officer • 92nd Street Y & #GivingTuesday co-founder

Watch the Recording