State of Recurring Giving: Insights to Drive Monthly Donations


As the subscription economy continues to grow, the nonprofit sector is poised to benefit from this trend in consumer behavior. Recent data has already shown recurring donors are five times more valuable than one-time donors—yet many nonprofits don’t have strategies in place to focus on recurring giving.

How is your nonprofit growing its recurring donor base? In this webinar, Classy’s data science team and NextAfter—a fundraising research lab and consultancy—are teaming up to discuss recurring giving insights and strategies nonprofits can leverage to recruit and retain monthly donors.

What You'll Learn

  • Why recurring giving is so important and the potential impact of launching dedicated recurring giving efforts
  • Recurring giving best practices—or lack thereof—identified by NextAfter in a recent study
  • Strategies and tips on how to recruit, convert, and retain recurring donors through digital marketing
  • How your recurring giving program stacks up and compares to other nonprofits

Can’t make the webinar, register anyway! We’ll send the webinar recording and slides directly to your inbox after the session concludes.

Brady Josephson
Vice President of Innovation and Optimization, NextAfter
Ben Cipollini
Director of Data Science, Classy

Watch the Recording