more donors, more dollars

The Anatomy of a Successful Peer-to-Peer Campaign

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Gone are the days of collecting donations from just one group of individuals. To stay relevant, you have to tap into your network’s networks. Introducing Peer-to-Peer fundraising - the best way to leverage hundreds of connections to expand your reach and increase donations.

To help, we've rounded up five rockstar peer-to-peer campaigns launched on the Classy platform. In each example, you’ll learn how different organizations design beautiful campaign pages, engage their supporters, and coach their fundraisers to success.

What you'll learn in this guide:

  • How peer-to-peer fundraising can power your overall development strategy
  • The four main pain points that peer-to-peer fundraising alleviates for your organization
  • Why peer-to-peer works for all campaign types including year-round, time-based, team fundraising, and even awareness days
  • How anyone on your team can now build a custom peer-to-peer campaign with zero design or web development experience required
  • What new tools that make it easy to engage your supporters with email and in-product coaching

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