The Nonprofit Digital Marketing Checklist


Use this interactive checklist to audit your existing digital marketing efforts, elevate your current practices, or create your first dedicated marketing strategy. The checklist covers best practices as well as tactics to maximize the impact of the most impactful digital channels: email, social media, and SEO. 

Broken down by channel and donor stages, these tangible tactics and tips will help you acquire, steward, retain, and increase donor commitment.

What You'll Learn

  • How to assess your existing marketing strategy 
  • Ways to identify gaps or opportunities to double down your investment
  • How to uplevel your email, social media, and SEO efforts 
  • Gain insight into how nonprofits strategically leverage digital channels
  • BONUS section on in-person tips for each stage of the donor experience


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