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The State of Modern Philanthropy 2019 | Trends in Return Donor Behavior


The road to lifetime supporters isn’t a clearly marked path.

That’s why in Classy's latest annual report, The State of Modern Philanthropy 2019: Trends in Return Donor Behavior, we revisit the supporter journey, but take you one step further.

Leveraging proprietary platform data from 2017 and 2018, Classy's data science team explored nearly one million transactions and over 15,000 campaigns to unearth patterns in behavior after a donor’s first-time gift.

Watch the webinar for a sneak peek into the report's key trends and findings. You'll learn what makes a donor engage with, return to, and ultimately build a more meaningful relationship with your nonprofit.

get ready for:

  • An overview of The State of Modern Philanthropy 2019, presented by Classy’s lead data scientist
  • A sneak peek at some of the latest data featured in the report
  • Fundraising trends and nonprofit benchmarks to help fuel your strategic decision-making
  • BONUS: Webinar registrants are guaranteed exclusive first access to The State of Modern Philanthropy 2019, before it’s widely released
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Dr. Ben Cipollini
Director of Data Science, Classy
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MONica Finch
Head of Communications and Brand, Classy

WATCH THE RECORDING