Video Marketing 101: How to Activate Supporters With Video Appeals


Did you know anywhere between 65-85 percent of people are visual learners? These people need to see things to understand how they work, which is why video appeals are effective.

Join us and the team at Wistia to learn how video can be used to strengthen your fundraising campaigns and move your supporters to donate. 

What you'll learn

  • The importance of video within the nonprofit space
  • How video fits within your campaign promotional strategy
  • The key elements of a video that will appeal to donors
  • How to approach creating your own video appeals
  • BONUS: Ask the Wistia team your video questions during an open QA at the end of the session
Brad Hilton
Video Production • Classy
Thad Peterson
Director Product Marketing • Wistia

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