Nonprofit Academy: How Email Metrics & Strategy Collide


Every email your nonprofit sends is an opportunity to strengthen relationships with supporters. A rock solid email strategy, along with metrics to track performance, are incredibly important for donor stewardship.

In this webinar, Classy's marketing team is teaming up with Constant Contact to discuss top strategies and metrics nonprofits can use to improve the performance of your email communications over time. 

What you'll learn in this webinar: 

  • How to segment your donor base and create custom audiences 
  • How data can be used to optimize your email content 
  • How to create a campaign specific communication strategy 
  • How many times per month a supporter should receive an email 
  • BONUS: Advanced strategies for A/B testing and tips to data cleanliness
Anna Maria Soriano

Anna Maria Soriano

Marketing and Training Manager, Constant Contact
Denny Doherty

Denny Doherty

Senior Partner Manager, Constant Contact

Get the Webinar & Slides