The cost of retaining an existing donor is about 20% of the cost of acquiring a new one.* If this is true, why is the national donor retention rate declining?
Nonprofits are underestimating the control they have over their retention rates, and missing one of the easiest ways to keep donors: saying thank you.
When it comes to giving thanks, not all organizations have the resources or opportunities for lavish gifts or swanky appreciation events. But a little creativity and thoughtfulness could be the difference in whether your donors stick around or not.
Join Classy for a short, 30-minute live webinar to build your donor appreciation package and start watching your retention rates rise again.