As we inch closer to year-end giving, there’s the question we’ve all been asking ourselves: how will current events, like the COVID-19 pandemic, racial injustice, and the election affect philanthropy this giving season?
To answer this question (and more!), Classy held a nationwide survey—unveiling how the events of 2020 will affect donor plans to give this year-end, and we compiled the findings in our upcoming annual report, Why America Gives 2020.
Watch the on-demand webinar, Why America Gives: How 2020 Events Will Impact Donor Plans This Giving Season, for a sneak peek into the report’s key findings. You’ll walk away with valuable tips and insights to hone a data-driven approach to your marketing and stewardship efforts this year-end.