Why America Gives 2019: 5 Consumer Trends to Watch This Year-End


The results are in. Classy held a nationwide survey of 1,000 Americans—unveiling key consumer giving behaviors, attitudes, and motivations to help educate nonprofits ahead of the year-end giving spike. We compiled the findings in our soon-to-be-released report, Why America Gives 2019.

Watch the on-demand webinar to reveal five consumer giving trends from this year’s report, plus what’s changed from last year. You’ll walk away equipped with helpful tips and insights to hone a data-driven approach to your marketing and stewardship efforts this year-end, and beyond. 

You’ll get answers to questions like:

  • Are Americans planning to give more or less this Giving Tuesday?
  • How will the impending 2020 election impact giving?
  • Did the 2017 tax law changes influence giving plans?
  • Do consumers intend to give to the same nonprofit year-over-year?
  • Which channel do consumers find it easiest to make donations through?
  • Bonus: Webinar registrants are guaranteed exclusive, first access to Why America Gives 2019: How current events, technology, and seasonality impact donor plans
Erin Chesterton
Demand Generation Specialist, Classy
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Barrett Frankel
Senior Manager, Customer Success Management, Classy

Watch the Recording