Why America Gives 2019: 5 Consumer Trends to Watch This Year-End

Tuesday, November 19 | 10:00 a.m. PST | 1:00 p.m. EST


The results are in. Classy held a nationwide survey of 1,000 Americans—unveiling key consumer giving behaviors, attitudes, and motivations to help educate nonprofits ahead of the year-end giving spike. We compiled the findings in our soon-to-be-released report, Why America Gives 2019.

Join us on November 19 at 10 a.m. PST as we reveal five consumer giving trends from this year’s report, plus what’s changed from last year. You’ll walk away equipped with helpful tips and insights to hone a data-driven approach to your marketing and stewardship efforts this year-end, and beyond. 

You’ll get answers to questions like:

  • Are Americans planning to give more or less this Giving Tuesday?
  • How will the impending 2020 election impact giving?
  • Did the 2017 tax law changes influence giving plans?
  • Do consumers intend to give to the same nonprofit year-over-year?
  • Which channel do consumers find it easiest to make donations through?
  • Bonus: Webinar registrants are guaranteed exclusive, first access to Why America Gives 2019: How current events, technology, and seasonality impact donor plans
Erin Chesterton
Demand Generation Specialist, Classy
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Barrett Frankel
Senior Manager, Customer Success Management, Classy

Register Now