nonprofit email strategy

Beginner's Guide to Email Appeals

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While most nonprofits understand the importance of a solid email strategy, this channel can easily be overlooked when it comes to retaining and growing your donor base and donation volume.

Ensure your nonprofit is staying abreast of the latest trends and best practices when it comes to your email appeals. From peer-to-peer emails to recurring giving emails and to year-end fundraising emails, we've got all the best-in-class basics covered in the Beginner's Guide to Email Appeals. 

What you'll learn:

  • General best practices for email appeals
  • A deep dive into the most common types of email appeals
  • Real-nonprofit examples of each appeal type
  • Design tips to stand out 

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