7 Tips to Boost Year-End Giving With Facebook and Instagram Ads


With over 1.5 billion daily active users on Facebook and 500 million on Instagram alone, it's no secret that marketing on these social channels during year-end is a must.

By utilizing Facebook’s advanced hyper-targeting features, forward-thinking nonprofit’s are able to consistently share compelling fundraising campaigns in the social feeds of high potential donors.

Watch the on-demand webinar, as the Community Boost team shares seven tips to help nonprofits fully capitalize on Facebook and Instagram ads to drive new online donors and increase donor lifetime value during this prime giving period.

What you'll learn

  • How Community Boost’s nonprofit partners have utilized Facebook and Instagram advertising to achieve anywhere from 3X to 20X return on ad spend
  • How to specifically utilize Facebook and Instagram advertising to move the needle on your year-end fundraising campaigns
  • What image and video creative works best to drive first-time donors
  • The best way to segment and target different audiences to drive more conversions
  • How to get started and ensure you are tracking and measuring success properly
Cameron Ripley
CEO • Community Boost
Blake Arata
Senior Consultant • Community Boost