Google Presents: 5 Keys to Ad Grant Success in 2020 and Beyond


With 93% of web sessions beginning with search and billions of searches happening on Google.com every day, it’s no secret that optimizing how your organization ranks in the world’s most popular search engine is important.

Did you know Google Ad Grants empowers qualified nonprofits with $10,000 per month in free advertising? Nonprofits that effectively leverage the Google Ad Grant are often able to drive thousands of additional site visitors and generate new donors and meaningful conversions. 

Watch the on-demand webinar as the Google Ad Grants team in partnership with Community Boost Consulting, one of the first Google Ad Grant Certified Partner agencies, share the five keys to Ad Grants success in 2020 and beyond.

What you'll learn

  • How your nonprofit can get started effectively managing it’s $10,000/month Google Ad Grant
  • What’s new for Ad Grantees in 2020
  • How to improve your organization’s tracking and streamline compliance
  • Best practices and advanced tactics to drive as many donations as possible
  • Takeaways from Ad Grant case studies, including how The Trevor Project generated over $340,000 in direct Ad Grant donations in 2019
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Michelle Hurtado
Global Head of Ad Grants, Google
Elizabeth McDonough
Marketing Manager, Classy
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Cameron Ripley
CEO, Community Boost
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Emily Fisher
Ad Grants Area of Practice Manager, Community Boost

Watch the recording