How to Attract, Convert, and Nurture Online Donors With Email


According to the 2018 M+R Benchmarks report, nonprofits sent an average of 66 email messages per subscriber in 2017. The largest category of email messages was fundraising (25 emails per year per subscriber).

How are you engaging your supporters via email? In this webinar, the marketing experts at Campaign Monitor will share how your nonprofit can leverage email to attract, convert, and nurture supporters into longtime donors.

What You'll Learn

  • Strategies to capture new donors email and nurture them post sign up
  • Email best practices–– what’s the best frequency to send emails, design and imagery best practices, and copy advice
  • How to convert supporters intro donors through compelling email content
  • Post donation communication strategies to keep donors engaged through newsletters, segmented nurture tracks, etc.

Can’t attend? Register anyway, and we’ll send you the webinar recording and slides afterwards.

Jared Evers
Content Specialist, Campaign Monitor
Elizabeth McDonough
Marketing Manager, Classy

Watch the Recording