An organization’s ability to deepen supporter relationships and grow its impact comes down to one key ingredient: data. Because your work is dependent on the support of your donors, you have to manage and track donor data efficiently and effectively in order to engage them in meaningful ways.
The Classy and Salesforce integration makes it possible for all of your online fundraising data from Classy to flow seamlessly into Salesforce—a robust constituent relationship management system. This allows you to streamline your reporting, balance your online and offline fundraising strategies, and link online gifts to supporters’ past behavior in real time.
