Today's donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. In our new hyper-connected world, successful nonprofits understand that communicating with donors across multiple channels is the key to earning attention and building trust.
The results? Donors who give both online and offline. These supporters are worth three times more than online-only or offline-only donors.
Watch the on-demand webinar with Classy partner Virtuous, The State of Multi-Channel Fundraising: How 119 Nonprofits Use Online & Offline Channels To Engage New Donors. We’ll uncover Virtuous’ learnings from researching fundraising communications across 119 organizations.