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The State of Multi-Channel Fundraising: How 119 Nonprofits Use Online & Offline Channels To Engage New Donors

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Today's donor is distracted. Hyper-connectivity, micro-consumption, fractured attention, and fierce competition are namesakes in our connected economy. In our new hyper-connected world, successful nonprofits understand that communicating with donors across multiple channels is the key to earning attention and building trust. 

The results? Donors who give both online and offline. These supporters are worth three times more than online-only or offline-only donors.

Watch the on-demand webinar with Classy partner Virtuous, The State of Multi-Channel Fundraising: How 119 Nonprofits Use Online & Offline Channels To Engage New Donors. We’ll uncover Virtuous’ learnings from researching fundraising communications across 119 organizations. 

You’ll get answers to questions like:

  • How do organizations use direct mail for online donors, and email to cultivate offline donors?
  • What are the best ways to use multi-channel communication to engage supporters and grow revenue?
  • How can you run a successful multi-channel fundraising campaign?
  • And much more!
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Bryan Funk
Marketing Manager, Virtuous
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Brady Josephson
Managing Director, NextAfter Institute

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